In the first place of preference of the Austrian summer tourist destinations is found Greece for 2009, according to a study conducted on behalf of Corp Touristique (Association of National Tourism Organizations in Austria), the Research Institute Karmasin.
The survey was conducted by sampling. Involved 1,000 people aged 18 years and over. The 54% of respondents have the intention to holiday in 2010, of which 79% (8 out of 10) abroad.
Of those who said they would go on holiday abroad, a 46% has already made a reservation, while 54% is in the process of destination selection. The weather security as well as the cultural dimension of the destination, are the main factors influencing the choice. 6 out of 10 wish holidays of leisure- beach (61%), 34% cultural and 26% visited cities.
Deserves special mention, the fact of increasing trend for personalized holiday (57%) over the holidays (40%) while 4% prefers both ways of holiday. The main holiday of at least one week, outweigh the short-term vacation.
For 2010, the most popular destinations for Austrians are Greece and Italy with 22%. Follow the neighboring Croatia (15%), Germany (11%) and Spain (11%), while Turkey and Egypt occupied the 6th and 7th place respectively.
The fact is that Greece climbs in the preferences of the Austrian from the 4th place to the first, which traditionally belongs to the neighboring Italy. Must be stressed however that the first position as most popular destination is just a sample of the prevailing trend. The question raised was the wording "What countries are you planning to visit in 2010?".
The price / service offerings, cleanliness and hygiene, are the factors to be taken largely into account for the reservations. 37% will spend up to 1.000 euro, 35% up to 2.000 euro and 11% up to 3.000 euro (per person). The timing of the holiday is summer months.
Regarding the advertising factors affecting the decision of destination choice, travel articles from visits by journalists, considered the number one factor, whilst territory wins the Internet advertising than classical advertisement in the press.