With the slogan "Santorini five senses gallery" (Santorini, the gallery of the five senses) launches a new tourism advertising campaign of Santorini, as emphasized in a statement published by the Municipality of Thera, that participated in the International Fair of Milan (BIT 2010).
For Santorini, as noted, the report had not just three days or "measured" efficiency in the distribution of some leaflets. The Municipality of Thera extended the period of its presence in Italy in response to the report, through parallel actions, before, after and during the exhibition, with the qualified local staff the stand. With the function of press office, invitation to journalists, carrying out competition on the basis of the concept and parallel organization of mechanism of the details of visitors.
Counting of the outcome of the Municipality of Thira to BIT 2010, it is worth noting that at least 30 journalists of the eminent Italian Travel Press, visited the stand and expressed interest immediately after the exposure, while Italian company of Public Relations is still in contact with them for the best service, for the challenge of advertising. The disclosure was reinforced by interviews of the Mayor on the 2nd channel of the Italian Television (RAI 2) .
source : Municipality of Thira